{"id":6688,"date":"2024-05-24T22:25:52","date_gmt":"2024-05-24T22:25:52","guid":{"rendered":"https:\/\/www.gecomcon.com\/summer2024\/?p=6688"},"modified":"2024-05-24T22:25:52","modified_gmt":"2024-05-24T22:25:52","slug":"cesky-startup-pikito-meni-maloobchodni-prodej-sdilenymi-prodejnami","status":"publish","type":"post","link":"https:\/\/www.gecomcon.com\/summer2024\/en\/cesky-startup-pikito-meni-maloobchodni-prodej-sdilenymi-prodejnami\/","title":{"rendered":"\u010cesk\u00fd startup Pikito m\u011bn\u00ed maloobchodn\u00ed prodej sd\u00edlen\u00fdmi prodejnami"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Praha, \u010cesk\u00e1 republika, 28. kv\u011btna 2024 \u2013 \u010cesk\u00fd startup Pikito, pr\u016fkopn\u00edk inovativn\u00edho modelu obchod jako slu\u017eba neboli Retail-as-a-Service (RaaS), roz\u0161i\u0159uje ve velk\u00e9m svou s\u00ed\u0165 sd\u00edlen\u00fdch prodejen. Je\u0161t\u011b letos p\u0159ibudou k ji\u017e existuj\u00edc\u00edm prodejn\u00e1m v Praze, Bratislav\u011b<br \/>\na Bukure\u0161ti dal\u0161\u00ed 3 prodejny &#8211; Brno, Ostrava a druh\u00e1 Bratislava. Jedine\u010dn\u00fd model, ve kter\u00e9m si m\u016f\u017ee jak\u00fdkoliv e-shop otev\u0159\u00edt svou vlastn\u00ed kamennou prodejnu za jeden m\u011bs\u00ed\u010dn\u00ed poplatek, skl\u00edz\u00ed \u00fasp\u011bch u nejv\u011bt\u0161\u00edch \u010desk\u00fdch e-shop\u016f.<\/p>\n<p>&#8220;Obchod jako slu\u017eba je perfektn\u00edm spojen\u00edm online sv\u011bta s klasick\u00fdm retailem,&#8221; \u0159\u00edk\u00e1 David Verner, CEO Pikito. &#8220;Z\u00e1kazn\u00edk m\u00e1 st\u00e1le z\u00e1jem o fyzick\u00fd kontakt s produktem, chce ho vid\u011bt a vyzkou\u0161et si ho. Z\u00e1rove\u0148 chce ale pohodl\u00ed a benefity online nakupov\u00e1n\u00ed, co\u017e si za\u010d\u00ednaj\u00ed e-shopy uv\u011bdomovat a my se sna\u017e\u00edme tento trend pln\u011b reflektovat. Jsme p\u0159esv\u011bd\u010den\u00ed, \u017ee prodejny jsou nezbytn\u00fdm prvkem udr\u017eiteln\u00e9ho r\u016fstu e-shop\u016f v p\u0159itvrzuj\u00edc\u00edm konkuren\u010dn\u00edm prost\u0159ed\u00ed. Vliv m\u00e1 p\u0159edev\u0161\u00edm vstup zahrani\u010dn\u00edch tr\u017ei\u0161\u0165 (Allegro, Temu)<br \/>\na p\u0159esun \u010dist\u011b offline hr\u00e1\u010d\u016f do online prost\u0159ed\u00ed.\u201d dod\u00e1v\u00e1 Verner.<\/p>\n<p>Pikito nab\u00edz\u00ed e-shop\u016fm kompletn\u00ed servis kamenn\u00e9 prodejny v\u010detn\u011b vy\u0161kolen\u00e9ho person\u00e1lu bez jak\u00e9koliv vstupn\u00ed investice. Internetov\u00e9 obchody tak mohou m\u00edt svou vlastn\u00ed prodejnu do dvou t\u00fddn\u016f, kter\u00e1 slou\u017e\u00ed z\u00e1rove\u0148 jako v\u00fddejna z\u00e1silek, prostor k vyzkou\u0161en\u00ed produktu \u010di vr\u00e1cen\u00ed. Pikito p\u0159edstavuje finan\u010dn\u011b dostupnou cestu k vybudov\u00e1n\u00ed multi-channel zna\u010dky, a to nejen v \u010cesk\u00e9 republice. \u201cVlastn\u00ed prodejna je kl\u00ed\u010dov\u00fdm n\u00e1strojem pro odli\u0161en\u00ed e-shopu od konkurence a pom\u00e1h\u00e1 v budov\u00e1n\u00ed d\u016fv\u011bry a kredibility, kter\u00e9 jsou \u010dasto rozhoduj\u00edc\u00ed pro dokon\u010den\u00ed n\u00e1kupu online,\u201d dopl\u0148uje Verner.<\/p>\n<p>\u00dasp\u011b\u0161n\u00fd e-shop nen\u00ed z\u00e1rukou funk\u010dn\u00ed kamenn\u00e9 prodejny<\/p>\n<p>\u00dasp\u011bch sd\u00edlen\u00fdch prodejen jde ruku v ruce s n\u00e1ro\u010dnost\u00ed procesu otev\u0159en\u00ed vlastn\u00edho retailu. Po zdol\u00e1n\u00ed finan\u010dn\u00edch a legislativn\u00edch v\u00fdzev je v\u00fdsledek nad\u00e1le nejist\u00fd. P\u0159\u00edkladem je dnes ji\u017e 400 milionov\u00fd e-shop Kulina zam\u011b\u0159uj\u00edc\u00ed se na kvalitn\u00ed vybaven\u00ed do kuchyn\u011b a dom\u00e1cnosti. \u201cI p\u0159es ve\u0161ker\u00e9 snahy n\u00e1\u0161 retail nedosahoval po\u017eadovan\u00fdch v\u00fdsledk\u016f. Rozhodli jsme se j\u00edt proto na Slovensku a v Rumunsku cestou prodejen Pikito. Na Slovensku jsme ji\u017e po<br \/>\n3 m\u011bs\u00edc\u00edch zaregistrovali o\u010dek\u00e1vanou \u201chokejku\u201d v konverzn\u00edm pom\u011bru, kter\u00fd se zv\u00fd\u0161il<br \/>\no kr\u00e1sn\u00fdch 13,30 %,\u201d \u0159\u00edk\u00e1 Anton\u00edn \u0160t\u011btina, CEO e-shopu Kulina.<\/p>\n<p>Benefity Pikito zahrnuj\u00ed nejen dostupnost a budov\u00e1n\u00ed zna\u010dky e-shopu, ale tak\u00e9 \u00faspornost. \u201cOd startu spolupr\u00e1ce s Pikito se n\u00e1m 44 % objedn\u00e1vek v Bratislav\u011b p\u0159esunulo z dopravy na adresu a extern\u00ed v\u00fddejn\u00ed m\u00edsta na v\u00fddej na prodejn\u011b. D\u00edky tomu jsme z\u00e1sadn\u011b u\u0161et\u0159ili<br \/>\nv logistice a na obalov\u00fdch materi\u00e1lech,\u201d dod\u00e1v\u00e1 \u0160t\u011btina. B\u011bhem podzimn\u00ed sez\u00f3ny zaznamenala Kulina dokonce p\u0159esun 50 % objedn\u00e1vek na v\u00fddej na prodejn\u011b. V Pikito je mo\u017en\u00e9 bal\u00ed\u010dek od partnersk\u00e9ho e-shopu rovnou rozbalit, vybrat si jen \u010d\u00e1st objedn\u00e1vky<br \/>\na zbytek na m\u00edst\u011b vr\u00e1tit. \u201cZ\u00e1\u017eitek z n\u00e1v\u0161t\u011bvy prodejny vede k lep\u0161\u00edmu zapamatov\u00e1n\u00ed zna\u010dky Kulina a u z\u00e1kazn\u00edk\u016f nakupuj\u00edc\u00edch poprv\u00e9, kte\u0159\u00ed si vyzvednou objedn\u00e1vky na prodejn\u011b, evidujeme o 12% v\u00edce opakovan\u00fdch n\u00e1kup\u016f ne\u017e u ostatn\u00edch metod doru\u010den\u00ed,\u201d uzav\u00edr\u00e1 \u0160t\u011btina.<\/p>\n<p>Retail jako budoucnost online nakupov\u00e1n\u00ed<\/p>\n<p>Slibnou budoucnost Pikito potvrzuje z\u00e1jem nejednoho velk\u00e9ho e-commerce hr\u00e1\u010de jako 4camping, ElNino, R\u016f\u017eov\u00fd slon, Tren\u00fdrk\u00e1rna, Angry Beards \u010di Ag\u00e1tin sv\u011bt. \u0158ada z nich vol\u00ed rychlej\u0161\u00ed cestu k zahrani\u010dn\u00edm trh\u016fm pr\u00e1v\u011b skrze sd\u00edlen\u00e9 prodejny, kter\u00e9 jim \u0161et\u0159\u00ed \u010das<br \/>\na pen\u00edze. &#8220;Retail je n\u00e1ro\u010dnou discipl\u00ednou a ka\u017ed\u00e1 prodejna pot\u0159ebuje alespo\u0148 2 a\u017e 3 roky na po\u0159\u00e1dn\u00fd rozjezd. Na to nem\u00e1 v rychl\u00e9m prost\u0159ed\u00ed e-commerce ka\u017ed\u00fd energii, nemluv\u011b<br \/>\no n\u00e1boru ve\u0161ker\u00e9ho person\u00e1lu na prodejnu, kter\u00fd je nutnost\u00ed&#8221; dopl\u0148uje Verner. V p\u0159\u00ed\u0161t\u00edm roce pl\u00e1nuje s Pikito expanzi do velk\u00fdch evropsk\u00fdch m\u011bst a do konce roku 2026 m\u00edt 20 a 25 prodejen po cel\u00e9 Evrop\u011b. Pikito tak otev\u00edr\u00e1 novou kapitolu v historii maloobchodu a posouv\u00e1 hranice propojen\u00ed online a offline sv\u011bta.<\/p>\n<p>O Pikito<\/p>\n<p>Pikito je pr\u016fkopn\u00edkem revolu\u010dn\u00edho modelu obchodu jako slu\u017eby (RaaS), kter\u00fd nab\u00edz\u00ed e-shop\u016fm sd\u00edlen\u00e9 kamenn\u00e9 prodejny pro prezentaci produkt\u016f a pos\u00edlen\u00ed budov\u00e1n\u00ed zna\u010dky. Dnes ji\u017e v \u010cesk\u00e9 republice, Slovensku a Rumunsku poskytuje za jeden m\u011bs\u00ed\u010dn\u00ed poplatek kompletn\u00ed servis kamenn\u00e9 prodejny v\u010detn\u011b vy\u0161kolen\u00e9ho person\u00e1lu.<\/p>\n<p>Kontakt<\/p>\n<p>Angelika Bauerov\u00e1<br \/>\nangelika.bauerova@pikito.eu<br \/>\n+420 728 218 491<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"Praha, \u010cesk\u00e1 republika, 28. kv\u011btna 2024 \u2013 \u010cesk\u00fd startup Pikito, pr\u016fkopn\u00edk inovativn\u00edho modelu obchod jako slu\u017eba neboli Retail-as-a-Service (RaaS), roz\u0161i\u0159uje ve velk\u00e9m svou s\u00ed\u0165 sd\u00edlen\u00fdch prodejen. Je\u0161t\u011b letos p\u0159ibudou k ji\u017e existuj\u00edc\u00edm prodejn\u00e1m v Praze, Bratislav\u011b a Bukure\u0161ti dal\u0161\u00ed 3 prodejny - Brno, Ostrava a druh\u00e1 Bratislava. Jedine\u010dn\u00fd model, ve kter\u00e9m si m\u016f\u017ee jak\u00fdkoliv e-shop [...]","protected":false},"author":2,"featured_media":6689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-6688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gecom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u010cesk\u00fd startup Pikito m\u011bn\u00ed maloobchodn\u00ed prodej sd\u00edlen\u00fdmi prodejnami - GECOM\u0003CON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gecomcon.com\/summer2024\/en\/cesky-startup-pikito-meni-maloobchodni-prodej-sdilenymi-prodejnami\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010cesk\u00fd startup Pikito m\u011bn\u00ed maloobchodn\u00ed prodej sd\u00edlen\u00fdmi prodejnami - 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